Better Blog Writing

Blogs. Almost every organization has (or should have) them. A blog is a fantastic platform to teach your audience all about what you do and why you do it. But how do you write a thought-provoking and well-written blog post? Is there a science to it? Why yes there is! Here’s some tips on writing a great blog post!

Know your audience

I know, this sounds simple, right? Well, it isn’t really. You really have to dig deep and write for the perfect customer. Is he/she male or female? Do they work? Do they have kids? What do they like to do for fun? Do they like to shop in a store or are they strapped for time and like to buy online? Are they young or older? A business owner or employee? It really helps to sit down and write out who your ideal customer is. That way, when you’re writing your blog post, you can confidently write your post specifically to the customer you are trying to attract.

Write compelling headlines

With information constantly being thrown at us throughout the day, it’s hard to zero in on what we should be paying attention to. This is why, when writing a blog post, you need to write a headline that will catch the eye and draw the reader in. Short, snappy headlines fare much better over long, drawn out phrases. Here’s an example:

“Better Blogs”

vs.

“How to write successful blogs to move your business forward”

Now which headline would you want to read?

Write subheadings to break up text

As you can see here, I’ve divided this article into chunks using subheadings. This makes it really easy for the ready to skim the text and select which paragraphs are most relevant to them. We are a society that is constantly pressed for time, so leisurely perusing a long article usually isn’t an option for many.

Use Bullet Points

If you’re writing lists, bullet points are a great way to draw the reader’s attention to this section of the post. Bullet points are great for highlighting statistics, facts, figures and anything that you want to have stand out from the rest of your text.

Add Images

Images help draw the readers eye and make the blog post much more inviting and interesting.

Leave a clear call to action

At the end of your blog post, it is imperative that you leave your readers with something to do, whether that’s to comment, share or like your social media profiles. A great call to action is easily distinguishable and is easy for the reader to follow-through. (For example: “If you like this post, please share it on Facebook or Twitter.”)

I now hope you have a clearer idea on how to write a great blog post. If you’re still feeling a little lost and need some help with topics, ideas or the writing itself, you can reach me at Jacquie@platedpr.com or at 780-994-1553. Writing is a huge passion of mine, and I’d love to help you reach or business’s goals through exceptional blog writing! Drop me a line!